Tik Tok : With a new feature, "YouTube" ignites the competition
YouTube announced its testing of the shopping feature in its service for short video clips, "Shorts," just days after TikTok announced the launch of the "Shop" feature, which enables users to shop within the entire application. YouTube launched the Shorts shopping feature with eligible content creators in the United States, who are currently experimenting with the ability to sell products through their own stores
YouTube launched the Shorts shopping feature with eligible content creators in the United States, who are currently experimenting with the ability to sell products through their own stores
The feature allows users to purchase products while scrolling through short clips
A Google spokesperson said, "Viewers in the US, India, Brazil, Canada, and Australia can see the tag and interact with advertisers, and we'll continue to add product tagging for more content creators and in more geographic regions
YouTube launched the Shorts shopping feature with eligible content creators in the United States, who are currently experimenting with the ability to sell products through their own stores
The feature allows users to purchase products while scrolling through short clips
A Google spokesperson said, "Viewers in the US, India, Brazil, Canada, and Australia can see the tag and interact with advertisers, and we'll continue to add product tagging for more content creators and in more geographic regions
Regarding the motive behind YouTube testing this new feature, Fadi Ramzy, a digital media expert and lecturer at the American University in Cairo, takes us back a little and says that "e-commerce flourished very much at the height of the Corona pandemic when people applied social distancing and kept their homes, so its companies made great profits
YouTube ad revenue fell by 2 percent to $7.07 billion, from $7.21 billion a year earlier
On the other hand, Ramzy draws attention to himself, which is YouTube’s desire to keep pace with the technological acceleration by presenting the features offered by competitors, just as it reproduced the short video feature from "Tik Tok" after achieving great success, and now it follows in its footsteps and enters the world of shopping. electronically, to inflame competition more and more
And "Tik Tok" had announced a few days ago that it was testing the electronic shopping feature within the application. This was not his first attempt to enter the world of e-commerce, as he had previously tried to add the Shopify platform to the application so that users could shop online through it. To catch up with "Tik Tok," "YouTube" introduced a new feature called "We Live Together," which allows distinguished content makers to invite guests to share the live broadcast with them. New programs are also being tested with the live broadcast service of influencers, who sell products via links in their clips
Regarding YouTube's choice to enter the world of online shopping through the "Shorts" feature, Ramzi explains, "This is normal and expected at a time when short videos have become the first and most important form of content that attracts users, and then YouTube considered its Shorts feature to be its horse." The winner and his champion will take part in a challenge or introduce a new feature
And this comes months after YouTube announced a new way for content creators to make money through short video clips, which it modeled after the success of "Tik Tok," introducing advertising on short clips and giving creators 45 percent of the revenue
YouTube is used by about 2 billion people every month, and its short channel receives 15 billion views per day